Messaging Experience - Simple Response

What is Simple Response?

Simple Response is an API used in messaging. It provides frictionless customer interaction without authentication.

Use Case: Permission Pass

In the case above, when Walmart credit card customers came to Capital One, we needed them to opt into our emails to get them digitally enrolled. Using the Simple Response API allowed us to present the customer with the ability to opt in with one click.

• Easy for the customer

• Increases opt in rate for us

What a win-win!

Simple Response SME

As the team’s Simple Response Subject Matter Expert, my greatest accomplishments have been:

• Moving LP code off Github and creating code snippets to use in Dreamweaver; removing
  some of the complexity of the coding process, and making it quicker and easier for designers to code

• Advising LOB partners on recommended UI principles and UX flows

• Improving Simple Response and Landing Page documentation

• Writing regular blogs and presenting updates to team

• Training team on coding and process